About Us

Automotive Excellence Accelerated

Excelerate Performance has been a staple of the New England aftermarket performance scene for 20+ years, located in Branford, Connecticut. Over that course of time we have expanded with a layer over layer approach to where we are now! We are your premier automotive performance providers with in house inventory. We specialize in European vehicle platforms including Volkswagen, Audi, BMW, Porsche, Mercedes, Mini, and more. We pride ourselves in partnering with some of the top names in the aftermarket performance space such as APR, A.W.E. Tuning, Stoptech, Dinan, KW, Milltek, Racingline, 034 Motorsports, Unitronic, and many many more. Check out our full list of brands to see what we have for your platform. If you can't find what you are looking for, contact us and we will find it for you, at the best price possible. 

Providing parts across the globe, leaving our mark on the community

While we do offer certain things to local customers such as same day pickup and performance installation and fabrication, we ship parts across the country and have helped with performance builds around the world. While our local customers have access to our software and tuning services, we have a handful of options that allow you to do it all from home with easy step by step directions. Our hardware options are not limited to what you can find on the site, and not limited to European platforms only, our sales reps are well versed on a never ending variety of vehicles and have extensive experience in Japanese and American automotive performance. No job is too big or too small for us and we pride ourselves on being able to find all the parts you need in one place. 

Our passion is your performance

What drives the XLR8 team is our passion for performance, and the part we play in our customer's builds. Seeing your ride reach its full potential is what we get out of bed for in the morning. Our goal is to be your one stop shop for everything your platform needs and to help you get to your goal.   Our primary product offering is aftermarket automotive performance parts, upgrades, and accessories for European cars. Each day, our team of automotive enthusiasts continues to build and improve our extensive catalog of performance and aftermarket upgrades for your Audi, VW, BMW, Porsche, Mercedes, MINI or Exotic vehicle.

One of the largest warehouses on the east coast

Attached to our installation shop is one of the largest aftermarket parts warehouses on the east coast. We keep stocked, thousands of aftermarket performance parts, allowing us to get your parts to you sooner. Live chat with us during business hours to get on the spot advice, parts information, and fitment specs. Our knowledgeable staff has all the info you need at our disposal, so that we can find the parts you need and get them on the way to you as soon as possible. We offer free shipping on orders over $199 and any in stock parts will ship out same day if your order is placed before 3pm est. So if you are looking for a weekend project, we can get your parts to you when you need them.

Need help with your build?

Our team is available to you, to answer any questions about parts, and to help you build out your plan of action. Not everyone has the means to go from stock to show and we are here to advise the best plan of action and order of steps needed to get your car right where you want it. Stop waiting for parts, and stop getting held up on a project, get in touch with one of our representatives, we love being a part of your process.


  Monday – Friday: 9 AM – 6 PM EST

  12 Sycamore Way Unit 1 Branford, CT 06405